From 2011 - 2014 the majority of my work at Capstrat was focused on Blue Cross Blue Shield of NC. I worked on a range of campaigns for the insurance giants including projects for their brand marketing department, corporate communications, and sports marketing division.
Most of my time was spent on the annual Let's Talk Cost campaign. An educational campaign at heart, Let's Talk Cost aimed to deflect blame over rising health care costs. I worked on three iterations of the campaign, overseeing creative for digital executions in 2013 and 2014. This meant representing the creative department in a tight knit digital collaboration between the creative, analytics, development, and media teams. I led a team of designers to execute across a number of digital channels including: the website itself, rich media ads, traditional banner ads, social ads, and web videos.
All of this work was done in collaboration with a huge cast of characters from Capstrat's BCBS team including Creative Directors Jonathan Wisely and Adam Cohen, copywriter Lori Douglass, designer Brittain Peck, animator/editor Brian Lee and lead developer Les James.