When it comes to a brand that's all about being organized and being productive, marketing via infographics tends to be a pretty damn obvious fit. And we were, obviously, thrilled to help the good people at APCO create a suite of infographics for Office Depot Office Max (they did the whole 'everyone keeps every part of their name thing' after they got married).
After a couple of iterations that explored photo and product driven layouts, the team decided that they wanted the approach to feel less sales driven and more academic in nature. So we took an illustrative approach and we had a lot of fun doing it.
We created infographics for three key sales targets - back to school shopping, small business demographics, and holidays. The trick was to create a consistent thread of illustration techniques throughout the vastly different target concepts.