We spent a good portion of 2015 working alongside the friendly folks at APCO Worldwide serving as a creative partner for a variety of clients. Among these projects was our work with Novozymes - a biotechnology goliath based in Denmark with facilities in Morrisville, NC. For Novozymes everything begins with enzymes and microorganisms. Enzymes are catalysts for change. When one substance needs to be transformed into another, nature uses enzymes to speed up the process. As you can imagine, the applications for such a biotech product are endless, and it's no surprise that Novozymes operates in nine different industry verticals ranging from household cleaners to biofuels.
Our relationship with Novozymes was centered around helping their bioenergy team rethink their b2b marketing strategy. We then had the opportunity to bring our recommendations to life through trade print ads and a complete overhaul of their tradeshow presence.