When life gives you the chance to work on a lemonade brand, you say yes and try not to make lemonade in your pants.
In June of 2015, amidst the sweltering North Carolina heat, we were presented with an opportunity to partner with Calypso Lemonades to help them overhaul their aesthetics. With over 30 years in the industry and distributing across the U.S., Calypso is a wildly successful brand that continues to grow.
As with any company of that scale, change has been slow, but through a series of varying projects, we've slowly started putting our stamp on Calypso's marketing.
Work includes point-of-sale ads, brand merchandise, social ads, digital promotions and packaging concepts.